Common Words You Should Know

A

A/B TESTING


A/B testing enables you to trial different versions of a web page A/B testing is a methodology for trying out different ways of achieving the same end result, with the aim of establishing through experimentation which solution is the most effective. Typically A/B testing is used to trial different layouts of web pages, tracking how many users convert to paying customers using the alternative layouts. By continuing an iterative process of prototyping, evaluating and adapting, A/B testing can provide a significant increase to the conversion rate of individual pages. It's a useful tool to use: better conversion means a better balance sheet!




API


API stands for Application Programming Interface. An API enables two different programs to communicate with each other by making some parts of the website code available to developers. Developers can use this code, i.e. the API, to build tools and widgets that can be connected to that particular website. A classic example is the Facebook API, which enables apps like Facebook Messenger and Words with Friends.




ALGORITHM


An algorithm is basically a set of steps for carrying out certain tasks. In computer programming, algorithms are a key part of problem-solving. When creating an algorithm, developers will document all the necessary steps it took to arrive at a solution to a problem, and what each step involved.




ACCOUNT SETTINGS


The area where you manage your profile, subscriptions, billing info, and other account-specific settings.




Analytics


In the internet marketing world, analytics refers to the analysis of data gathered from interactions with websites or mobile apps, such as number of visitors, pages viewed and so on. Often synonomous with Google Analytics which is a free analytics tool kit availble from Google.





B

BROWSER


A web browser is the software used to access the internet and display web pages. When you type a web address or URL into the browser, you are effectively sending out a series of requests. The browser will gather all the different elements that make up that particular webpage, such as images, ads and content, from wherever they are stored (i.e. different directories or servers) in order to display the page that you see. The most common browsers include Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Safari for Apple, and Opera.




BREADCUMB


A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website or Web application. For instance, if someone is on a page about a nonprofit’s mission, the breadcrumb at the top might say Mission and Vision < About Us < Home. It’s an additional (but optional) way to let users understand where they are located on your site. One of the benefits - it's reduces clicks or actions to return to higher-level pages Instead of using the browser’s “Back” button or the website’s primary navigation to return to a higher-level page, users can now use the breadcrumbs with a fewer number of clicks.




BACKLINKS


An inbound hyperlink to one website from another website. An important factor in Google’s pageRank algorithm.




BLOG


Short for web log, a blog usually consists of regularly scheduled posts on one or more topics, written by one of more authors. Post content can consist of a wide variety of materials from opinions to in depth research. Many blogs allow for commenting on the posts and are considered valuable for Google ranking.




BACK END


The back end of a website is the part hidden from view of regular website visitors. The back end generally includes the information structure, applications, and the CMS controlling content on the site.




BACKLINK


Backlinks are links from other sites back to your own. They’re sometimes also referred to as “trackbacks” (especially on blogs). Backlinks have a huge impact on your sites search rankings. Lots of backlinks from high-ranking sites can greatly improve your search engine results, especially if those links use keywords in their anchor text.




BANDWIDTH


Bandwidth can refer to two different things: the rate at which data can be transferred or the total amount of data allowed to be transferred from a web host during a given month (or other hosting service term) before overage charges are applied. It is generally referred to in term of bits-per-second (bps), kilobits per second (kbs), or other metric measurements. Lower bandwidth internet connections (such as dial-up) mean data loads slower than with high bandwidth connections (like cable or fiber).




BELOW THE FOLD


This term is a carry-over from newspaper publishing days. In newspaper terms, “below the fold” means content was on the bottom half of the page (below the physical fold in the paper). In web design terms, “below the fold” refers to the content that is generally going to be below the point first viewable to the average website visitor in their browser (in other words, viewers would have to scroll down to see the content).




BOUNCE RATE


A website’s bounce rate is the percentage of people who leave the site from the same page they entered the site, without clicking through to any other pages. This can be a good indicator of how good a website’s navigation is, as well as an indicator of the quality of the site’s content (a very high bounce rate doesn’t bode well for either of those things).





C

CSS


HTML ;anguage isn't just enough on its own to create colorfrul web pages, however. Cascading Style Sheets (CSS) provide a method for designers to create a visual set of rules that determine how different elements within a web page will be rendered on screen by the browser. CSS creates things like the colour of text, the background, the size, shape and position of all the different parts of a page.




Call to Action (CTA)


A Call to Action is exactly what it sounds like; a visual element asking users to complete an action. Common CTAs for nonprofit websites may request that users subscribe to a newsletter, donate to a cause, sign up to volunteer or download specific educational materials, just to name a few.




CACHE


A cache is a temporary storage space for data. When you visit a website, the files that you request are automatically stored in the cache. If you return to that same website in the near future, your browser will retrieve the necessary files from your cache rather than from the original server — so the webpage will load quicker.




Collaborator


A collaborator is someone who has been invited by the site admin (typically the designer) to make content changes




Cloud Hosting


Traditional hosting involves running a website on a single server or computer. Processor, RAM and hard disk are housed in a single computing box. Cloud hosting uses many computers and other various elements to provide the same resources. The advantage of cloud hosting is that if one element malfunctions, the cloud hosting software automatically begins to use another in the cloud, thereby reducing or eliminating any impact on website up time.




Cookies


In the internet world, a cookie is a piece of information provided by a web server and stored in a user’s browser memory. Cookies can be used for a wide variety of purposes. A common example would be storing your username so that the next time you go to the website, the website can prefill your username when you log in.




Crawler


A crawler, or web crawler, is a piece of software designed to browse the internet automatically. Google uses multiple crawlers to continuously map the websites on the internet for use in its search engine.




Cascading Style Sheet (CSS)


CSS is a style sheet language used for describing the look and formatting of a web page.




Click Through Rate (CTR)


Ratio of clicks on an element to the number of impressions. An impression is counted when an element is displayed on a user’s screen. For example, if you run an advertisement on a web page, and that page is viewed 1000 times, that would count as 1000 impressions. If your ad is clicked 20 times, that would give a Click Through Rate (CTR) of 20/1000 or 2%.




Cost Per Click (CPC)


The amount you are charged when someone clicks on one of your links or ads in a paid advertising campaign.





D

DROPDOWN MENU


Dropdown menus reveal themselves when a user rolls over a primary navigation item, showing a list of child pages (so named since they stem from the parent pages). Dropdown menus help a user dive deeper into website content to find strategically organized pages.




DOMAIN NAME


A website’s domain name is essentially its address on the world wide web. It’s the address that users type into the browser in order to view a website — such as CareerFoundry.com. Every website can be identified by its IP address (a series of numbers), and the domain name is just a more user-friendly label for these numbers. Domains are split into two levels: in the case of CareerFoundry’s website, the “CareerFoundry” part is the top-level domain, while the “.com” part is the second level domain.




DOMAIN NAME FORWARDING


Domain name forwarding automatically redirects visitors to your domain name to a different web address.




Domain Name System (DNS)


The Domain Name System (DNS) is a standardized architecture which allows translation of domain names into IP addresses using agreed upon address lookup requests. The system consists of DNS requests, often made by web browsers and nameservers which contain the mapping of domain names to IP addresses and provide responses to the DNS requests. A simple example would consist of a web browser sending a DNS request to the name server asking “where would I find the web host for example.com?”. The nameserver in turn might respond with “the IP address for example.com is 81.123.456.232”. With that information, the browser might then communicate with the example.com web server for any subsequent page requests.





E

ERROR 404 PAGE


ERROR 404 PAGE When you visit a website that doesn’t exist or couldn't be found on the server because the webpage was moved or deleted, the broken link redirects to a 404 error page where a message indicating this error is shown.




eCommerce


Refers to any commercial transactions conducted over the internet. In the world of websites, eCommerce typically refers to a website or portion of a website that sells a product or service and accepts payment on the website.




Email Server


An email server, or mail server, is a computer resource dedicated to handling email for one or more domains and users. An email server will receive incoming mail, forward outgoing mail, provide spam filtering and manage a number of user mailboxes




Encryption


The process of encoding information in such a way that only authorized recipients can read it. On the internet, SSL (Secure Sockets Layer) is a commonly used protocol that uses encryption that results in “HTTPS” URL addresses





F

Footer


A footer is the caboose of any given site. Similar to the header, the footer stays the same page to page, but it appears at the very bottom of every single page of the website rather than the top. A footer is typically a very structured section of the site that serves as the last opportunity to get various information to your site visitors. Some organizations opt to keep this as simple as possible, with only copyright information. Some create large footers, repeating the primary navigation, a call to action or two, and a statement that they are a 501(c)3 to help build credibility. Social media links are another popular item for website footers.




FAVICON


A 16x16 px image that displays in browser tabs, bookmarks, and other browser areas. It's typically a simplified version of the site's logo, or "bug."




File Transfer Protocol (FTP)


FTP is a standardized protocol used to transfer files between computers. In the world of websites, it is most often used to upload or download website files to and




Firewall


On the internet, a firewall is used to prevent unauthorized access to a certain set of internet resources. Most computers have some sort of firewall protection, preventing hackers from gaining access to the computer by blocking certain types of access requests




Flash


Flash is an animation authoring software tool use to create sophisticated animations, games, video players and more. Flash has fallen out of favor lately because it is not supported on Apple mobile products like the iPhone and iPad. Given the large number of mobile users on these devices, website owners have turned to other techniques to achieve animation on their websites.





G

Graphics Interchange Format (GIF)


Graphics Interchange Format (GIF) A GIF commonly refers to an image coded using the GIF standard. GIF is “lossless” compression format meaning image quality is not compromised while reducing file size. It’s a popular image format suited well for graphics but does not do a good job with photos due to its limited color palette.





H

HTML


HTML is refering to HyperText Markup Language, and is the language of the web. In other words, HTML provides a way for the web designer to tell your web browser how to treat a particular piece of content. HTML contains a number of different tags that allow the designer to mark up their content with semantic meaning so that paragraphs are identified as text copy, while images are imported as images and so on




Header


A website header is located at the top of each page of the website. The header typically looks the same from page to page and contains an organization’s logo and navigation, creating a central hub to get elsewhere on the website.Primary Navigation




Hover State


A hover state (also called a rollover state) is the slight animation that is triggered when a user rolls their cursor over a link. This helps ensure that site visitors know what they can and cannot click on throughout the site. A hover state can be as simple as a button changing color or as complex as design elements moving or fading in and out.




Hover


When you roll the cursor over a link on a Web page, it is often referred to as "hovering" over the link. This is somewhat like when your boss hovers over you at work, but not nearly as uncomfortable. In most cases, the cursor will change from a pointer to a small hand when it is hovering over a link. Web developers can also use cascading style sheets (CSS) to modify the color and style of link when a user hovers over it. For example, the link may become underlined or change color while the cursor is hovering over it. The term hovering implies your computer screen is a three-dimensional space. In this conception, your cursor moves around on a layer above the text and images. When you click the mouse button while the cursor is hovering over a link, it presses down on the link to activate it. Hovering can also be used in a more general sense such as moving the cursor over icons, windows, or other objects on the screen.




Homepage


A homepage is essentially the cover to your website. It’s usually the most unique page on your site, giving visitors an immediate sense of who you are as an organization. A homepage also guides them to other important information throughout the internal pages of your website.




Headding


A typographic element that describes the topic of a section it introduces.




Hosting


Hosting refers to the set of resources allocated to storing and serving content to be used on the internet, most often a computer server or cloud based server. A common application involves storing and serving website content including text, images and other media files. Hosting can also refer to other applications including email services and databases.





I

Image Ratio


The proportional relationship between the item width and height.




Infinite/Parallax scrolling


Infinite scrolling and parallax scrolling are two related techniques that are becoming increasingly popular Infinite scrolling and parallax are two separate things, but they're often seen together so we've packaged them up together here. Infinite scrolling is currently a trendy way to present a site so that rather than load separate pages to view content, all the page content is loaded into a single page that scrolls to show different content areas. The premise is that as the user scrolls down a page towards the end of the content, fresh content is loaded and appended to the bottom of the page, creating an “infinite” scroll. Popular examples include the Facebook timeline view, Pinterest and Tumblr. Parallax is the effect seen when items closer to your viewpoint appear to move more quickly than items farther away. This is best seen from a moving car or train, where fences and trees close to the vehicle appear to move past quickly, while mountains in the distance appear to move more slowly. On the web, this same effect is being used to create a sense of depth to site designs, often providing movement in response to the user scrolling.




Information Architecture (IA)


Information Architecture (IA) revolves around how a website is organised Information Architecture (IA) is a generic term used to describe the semantic layout of content and information on a website. It refers to the organisation of the information, dealing with what pages go where in a web site's structure, what content is contained on each page, and how each of these interact with other pages within the site. As a field, IA is concerned with making it as easy as possible for users to find the information they're looking for with the aim of increasing conversion, revenue and/or user satisfaction.




IA


Information Architecture (IA) revolves around how a website is organised Information Architecture (IA) is a generic term used to describe the semantic layout of content and information on a website. It refers to the organisation of the information, dealing with what pages go where in a web site's structure, what content is contained on each page, and how each of these interact with other pages within the site. As a field, IA is concerned with making it as easy as possible for users to find the information they're looking for with the aim of increasing conversion, revenue and/or user satisfaction.




Inbound link, or backlink





jQuery


jQuery is an open source library of functions built using Javascript. jQuery provides a broad range of functions many of which help provide more animation rich user interfaces on web pages. Today, many website slideshows for example, are built using jQuery.




Image File Formats


Image File Formats JPEG/JFIF. JPEG 2000. Exif. TIFF. GIF. BMP. PNG. PPM, PGM, PBM, and PNM. The most common to be used with WIX are JPEG and PNG





J

JavaScript


JavaScript is a scripting language that allows designers to create interactions on a web page. Originally JavaScript was mainly used for form validation, and provided those annoying alert boxes that popped up when you forgot to enter your telephone number in the phone field. Nowadays there are many more viable uses for JavaScript, including special visual effects, or the ability to load new content without having to reload the whole page. One important thing to note is that despite its name, JavaScript bears no relation to the Java programming language whatsoever.




JPEG


JPEG stands for “Joint Photographic Experts Group” and refers to a standards body that defined an image compression standard back in the 90s. Today, most people think of JPEG as an image file type. The JPEG image format allows for a varying degree of image compression at the expense of image quality. It is considered a “lossy” compression technique because as the image is compressed, some image detail is lost and cannot be recovered. However, most images can be compressed resulting in dramatic file size reductions with minimal visible quality reduction.





K

Keyboard shortcuts


A set of keyboard commands you can use to quickly navigate and make changes in the Designer.




Keyword


In the world of SEO, a keyword is a word that is considered relevant and important to the website marketing. If a website sells kitchen utensils, knife, spatula and spoon might be considered keywords. Keywords are used as the basis of website optimization such that the website ranks well on the search engines for certain keywords when users perform a search.





L

Link


Links allow website users to get from one web page to the next. They can be in the form of text or an image. Text links are typically highlighted in some way, using color to make the words stand out from static copy or making the text look like it’s in a button. Images can be highlighted with some sort of color overlay, words or symbols to make it obvious that it’s clickable. All links, regardless of how they are visually represented, should have some sort of hover state to indicate its clickability.




Lightbox


A popup component that opens a full-screen view of images or videos when clicked, i tmay contein some promotional or other relevant information




Landing page


A landing page is a web page that a user arrives at after clicking on a search engine result. Landing pages are important because if the user does not find what they are looking for immediately, they will leave the website in disappointment. Many website owners build specific landing pages for particular keywords in the interests of addressing the visitors needs as quickly as possible when they arrive at the site. This is particularly true for Pay Per Click campaigns where is costs money to get the visitor to the website.





M

Meta description


An HTML attribute you can use to give a short description of the contents of a webpage. Search engines often display this in results pages (SERPs




Meta keywords


Words or phrases you can include in your web page's metadata. Once used to indicate a page's topic(s), these are now ignored by most search engines.




Meta Title


An HTML element that defines a page's title. Search engines usually display this in search results pages (SERPs)




Mobile Friendly





Mouse over


A “mouse over” refers to an event when a website user moves their mouse pointer over a particular HTML element. Often times, the mouse over event will trigger a behavior such as changing a link color or causing a pop up to be displayed.





N

Navigation


Primary Navigation All websites should have primary navigation. Primary navigation is typically a list of prominent links toward the top of the page, with titles that help users determine where they want to go from wherever they are at on the site. The primary navigation features the main pages of a website, which are typically broad topics leading users to related, more detailed, subnpages. Secondary navigation is typically found in the website header above the primary navigation. While the primary navigation is considered the main nav, secondary navigation can include helpful items for users that maybe need to be highlighted. A lot of times you’ll find action items like Log In, Donate, or Volunteer.




Name Server


A Name Server provides an internet directory listing, mapping domain names to IP addresses. All reachable devices on the internet have a unique IP address consisting of several numbers ( ie 168.854.12.123). To make it easier to remember an internet address, domain names (ie example.com) are used and are mapped to their IP address using the Domain Name System (DNS) that makes use of Name Servers to provide lookups for domain name address resolution.





O

Organic


In the context of SEO, organic refers to search listings achieved through natural means, that is, without paying for a listing. Organic search results are highly sought after because they are free and they tend to get more credibility from the people doing the search, resulting in higher click through rates.




Outbound Link


An outbound link is any link from a page on a website that links to another website or location on a different domain.





P

Parallax / Infinite Scrolling


Infinite scrolling and parallax scrolling are two related techniques that are becoming increasingly popular Infinite scrolling and parallax are two separate things, but they're often seen together so we've packaged them up together here. Infinite scrolling is currently a trendy way to present a site so that rather than load separate pages to view content, all the page content is loaded into a single page that scrolls to show different content areas. The premise is that as the user scrolls down a page towards the end of the content, fresh content is loaded and appended to the bottom of the page, creating an “infinite” scroll. Popular examples include the Facebook timeline view, Pinterest and Tumblr. Parallax is the effect seen when items closer to your viewpoint appear to move more quickly than items farther away. This is best seen from a moving car or train, where fences and trees close to the vehicle appear to move past quickly, while mountains in the distance appear to move more slowly. On the web, this same effect is being used to create a sense of depth to site designs, often providing movement in response to the user scrolling.




Primary Navigation


All websites should have primary navigation. Primary navigation is typically a list of prominent links toward the top of the page, with titles that help users determine where they want to go from wherever they are at on the site. The primary navigation features the main pages of a website, which are typically broad topics leading users to related, more detailed, subnpages.




Page Name


The title used to describe a page in your site in the Pages panel.




Page settings


The page settings tool allows you to manage your pages. Among the many functions in the Page settings panel, you can rename, duplicate, delete, or save pages as draft. You can also set SEO settings and search settings. For Collection pages, you can also set RSS settings. Here, you can also insert custom code that you want to apply for this whole, page either inside the tag, or before the closing tag




Pagination


Pagination is the process of separating web pages content into discrete pages Simple example When you search for something on Google you get a list of numbers and Goooooogle written at the bottom of the results page. This is a breakdown of all the million+ results Google has found for your query and has broken it down into "pages" so that you can easily browse through them.
This is pagination.




Page Views


In website traffic analytics, a page view is counted everytime a visitor loads a particular page. A count of page views is a good way to get an understanding of what pages of a site are most commonly viewed.




PageRank


Technically, the term pageRank refers to an algorithm that Google uses to assess the value of a website by ranking them based on a large number of variables and parameters. Criteria such as inbound links and social media presence, among many other factors, are used to determine a pageRank number between 0 and 10. This ranking is then used as part of Google’s search engine listings results for any search. pageRank is Google’s “secret sauce” and they do not share the algorithm details with the public. This term (page rank) is often confusingly used to refer to where a website ranks on Google (or any other search engine) search listings in response to a user search query. While there is a relation between the two, it should be noted that a site with a higher pageRank than a competing site may not necessarily rank higher than that site for a given keyword search.




Payment Gateway


Payment Gateway A payment gateway is a function that provides an interface between an eCommerce application and some financial institution that will conduct online financial transactions such as accepting payments for goods or services. There are many different ways of implementing this function, but typically, the function is provided by a third party (authorize.net, Paypal) and is secured using SSL. The payment gateway takes information from a shopping cart such as purchased item information, cost, quantity and provides those details in a predetermined format for payment transaction.




PDF


PDF stands for “Portable Document Format” and is a file format that is independent of any underlying software application or operating system, allowing for documents to be printed reliably on many different computing platforms.




PHP


PHP is a scripting language that runs on the web server (as opposed to running on a site visitors computer like Javascript). If a page contains PHP code, the web server executes the PHP code before sending the page back to the browser. This allows the website to deliver dynamic content by pulling information from a database or performing some other functions. Most websites today use some sort of server side scripting and PHP is one of the most prevalent scripting languages.








PNG File


PNG FIle in short is a perfect way to produce a photograph with transparent background, or so called "cutouts." PNG files are commonly used to store graphics for web images.





Q


R

Responsive design


Responsive web design is quickly becoming the standard approach to all web design scenarios. In simple terms, a responsive design is one that adapts to the user's device and, in an ideal world, the user's context so that it displays the content required in the most appropriate and accessible manner, regardless of what kind of web-connected device is being used to view it. In practice this means a web page will re-paginated itself as the screen size reduces or increases, displaying in multiple columns when viewed on a desktop computer, but only a single column when viewed on a smartphone. Do note that the concept of responsive design is about much more than simply reformatting content though.




Resolution


Resolution is a metric used to describe the size and quality of an image. It also refers to the display capabilities of a computer or mobile device — i.e. how many pixels a screen is able to display both horizontally and vertically. In a web development context, it’s important to think about how different images will render on different screen sizes.




Radio Button


A form element that allows you to select one of a limited number of choices.




Rich Text Field


The Rich Text field is a CMS field used in content Collections. Use Rich Text for long-form content or areas of the website where you and your collaborators might need multiple paragraphs, headings, or inline media such as videos, images or links. Rich text also allows CMS Editors to add further text formatting such as bold, italics and underline.




Rich Text Element


The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually.




Responsive Web Design


Responsive Web Design is a design technique used to craft websites that are user friendly regardless of what platform they may be viewed on including desktop computers, laptops, tablets and smartphones. Responsive websites detect the screen size they are being displayed on and adjust the layout and content to provide an optimal user experience for whichever device (or screensize) the user happens to be on. Responsive Web Design is the preferred deisgn methodology according to Google.




RSS


RSS stands for Rich Site Summary and is a set of standards that allow a publisher to syndicate their content automatically. Typically, a publisher maintains an RSS feed file that describes the content it has available on its website. Users can browse this information and other RSS feeds using an RSS reader. The advantage for the user is that they get a list of all the latest news, articles or content froma variety of sites in one place without having to visit every site individually.





S

Semantic markup


Semantic markup is all about associating relevant metadata to content Semantic markup is an approach to coding HTML where the markup tags used to describe content also provide relevant metadata about the content itself. For example, a piece of information that's relevant to the main content of a page, but not directly the subject of the page, might be marked up as being an <aside>.</aside> Although it may sound like an obvious best-practice methodology, and the web was certainly engineered with semantics in mind, using this approach hasn't always been straightforward…




Server-side scripting


Server-side scripting - using a language like PHP - means the data manipulation is conducted on the server There are two different ways of providing application functionality on a web site: client-side, where all the logic and data handling is dealt with by the web browser using JavaScript, and server-side, where the data manipulation is conducted on the server. Most web apps combine the two, so that from the user's point of view everything is handled in the browser, but behind the scenes data is being sent back to the server to be stored, manipulated or generated. Server-side scripting is a generic term to describe the languages used to program this server-side data manipulation. Scripting languages such as PHP and ASP.NET provide a straightforward way for web developers to create sophisticated business logic that can interact with a database, conduct complex data operations and provide information back to the browser. Because the processing is done at the server, the user's web browser doesn't have to work as hard, improving the apparent performance, at least from the user's perspective.




Secondary Navigation


Secondary navigation is typically found in the website header above the primary navigation. While the primary navigation is considered the main nav, secondary navigation can include helpful items for users that maybe need to be highlighted. A lot of times you’ll find action items like Log In, Donate, or Volunteer. Also read BREADCRIMB




Search Bar


A search bar is typically located in the upper right-hand corner of the website’s header. It is usually noted by the word “Search” within a form field, or includes some sort of magnifying glass icon. Here, users can type in a word or phrase they’re looking for more information on and then be taken to a results page listing website pages that may have related content within them. This functionality is helpful for site visitors that may know exactly what information they’re looking for but don’t want to browse through your navigation.




Selected State


A selected state is usually found in a list of navigation links to show what link is selected at that moment. This is a great way to show a user where they’re at within the site. For example if a site visitor is on the About Us page, the “About Us” link in the header would have some sort of selected state activated. The text may be bold, underlined, a different color or all of the above.




Sidebar


A sidebar can be a very diverse piece of a website and typically appears on the majority of a site’s internal or child pages. A sidebar is used to house important pieces of information that an organization doesn’t want to get lost within the body. It’s vital that this space be used wisely. If it becomes too cluttered, it’s less and less effective. In a sidebar, you may find additional navigation, pertinent CTAs, upcoming events, or even just additional bits of highlighted content. But navigation again? Yes! It’s smart to make it as easy as possible for users to find the content you’ve worked so hard to thoughtfully put together.




SSL


SSL ("secure socket layer") is the standard method for establishing an encrypted link between a web server and a browser. It ensures that all data passed between the web server and browsers remain private and integral, so you and your website's visitors can rest assured that your information is safe




Slider


A Webflow component that houses slides of content that are displayed when interacting with a slider navigation or timer.




Subdomain


The part of a domain that comes before the root domain. e.g. blog.your-site.com is a subdomain whereas your-site.com is the root domain.




Scalable Vector Graphics (SVG)


SVG is an XML based vector image format. Vector based image formats describe an image by specifying elements of that image using mathematical expressions, as opposed to raster graphics (bitmap, JPEG, GIF, PNG) which are composed as a set of pixels, each with a particular color assigned to it. Vector based graphics scale better that raster based graphics and are now well supported by the latest web browser versions.




SEO


SEO (Search Engine Optimization) refers to the process of optimizing a website content and structure to improve rankings on a search engine’s unpaid (organic) search results.




Social Media Optimization (SMO)


Social Media Optimization (SMO) refers to a number of practices used to promote something by engaging an audience in a two way discussion. Examples include social media platforms like Facebook, Twitter, Google Plus and LinkedIn as well as blogging. A website owner will create links to and from their website and the social media platforms, establish a following and engage their audience on a continual basis with posts, comments updates and more. Social media presence is an important part of how Google determines a site’s ranking factor, making SMO and important element in any marketing strategy.





T

Text Link


A Typography element that is used to link to other pages or sections of a webpage




Transfer Site


You can transfer sites you make in Webflow to another person's Webflow account




Tutorials


The fastest way to learn how to use Webflow to build responsive websites




Template


A website template (or web template) is a pre-designed webpage, or set of HTML webpages that anyone can use to insert their own text content and images and create a website and customize it the purpose or goals of what that website is indetnded for. Website template gives designers relatively easy ways to plug content into a sophisticated framework built through classic Web languages such as HTML and CSS or with numerous various presets in WYSIWYG (What You See Is What You Get). A website template may include carefully laid out titles, square or round images, background banners, stripes and other layout features, as well as styled and laid out typography.





U

URL Redirect


A way to forward a previously used URL to a different URL without losing SEO placement.




Undo


To move backward one step while making changes to a Webflow site




Unpublished Change


An Unpublished Change is a change that has been made in the WIX Editor, but will not appear on the live website until the site it is next published.




Username


The ID used to log into your WIX account (also displayed on your public profile)





V

Visual hierarchy


Visual hierarchy means arranging design elements so as to emphasise some over others This isn't limited to web design alone, but it's being used increasingly when referring to the design and layout of a web page, so made it on to our list of top terms. Put simply, visual hierarchy refers to the arrangement of design elements on a page so that the most important elements appear to have more emphasis. This emphasis is normally achieved through the use of size, colour, font and special effects such as drop shadows. Visual hierarchy is often a conscious decision as a result of an Information Architecture process





X


Y


Z

Zapier


A web app that helps you connect multiple third-party services together based on triggers and actions





W

Website Name


The title used to describe your website throughout WIX and Google




WYSIWYG - What You See I What You Get


The acronym WYSIWYG - What You See I What You Get is a superfacial program used to create web pages. This program generates HTML tags while you point, drag, drop and click is one that enables you to see on the display screen exactly what will appear when the document is printed. In a simpler terms, WYSIWYG is a way to build websites without inowledge or using HTML is CSS codes WYSIWYG refers to atype of text/content editor that display the content as it will appear as you enter it, including any HTML formatting. This is useful for any site administrator who may not have a lot of experience with HTML.




Whitespace


On a web page, whitespace refers to an area devoid of text or graphics. Current design trends view whitespace as an important element in the design, resulting in clean uncluttered design that are considered more user friendly.





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